No not its not from the mind of McLovin but McLuhan!

• Chptr 1 Cardinal Newman said of Napoleon, "He understood the grammar of gunpowder." Napoleon had paid some attention to other media as well, especially the semaphore telegraph that gave him a great advantage over his enemies. He is on record for saying that "Three newspapers are more to be feared than thousands bayonets."
• Chptr 2 Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than dialogue.
• Chptr 5 In our age artists are able to mix their media diet as easily as their book diet. Artists in various fields are always the first to discover how to enable one medium to use or to release the power of another.